Partnerships

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For brands, communities and organisations who share our idea of what cities need.

We partner with community-driven collectives to create psychologically safe, culturally responsive wellness spaces and events where people experiencing barriers to mainstream wellbeing services can build confidence, reduce isolation and strengthen community connections.

• Improve physical wellbeing while creating opportunities for social connection, reducing loneliness and strengthening community resilience.
• Create preventative wellbeing interventions that encourage earlier conversations around mental health and reduce barriers to support.
• Let the needs of urban people and community voices shape the services we offer and the programmes we deliver.
• Reduce financial barriers to wellbeing through affordable and community-funded access programmes.
• Take an always-on approach to inclusion, ensuring our roster of partners represents the local population.

• Babes on Waves · We host fortnightly sauna and cold plunge sessions for Babes on Waves, one of London’s leading wellbeing communities for women of colour, creating safe, judgement-free spaces that foster connection, confidence and belonging.
• Peckham Pacers · We champion this local running collective by providing complimentary sauna access and discounted food and drink after every run, supporting recovery while strengthening community and encouraging healthy lifestyles.
• The Offline Project · Each month, we host The Offline Project at our Brixton venue, bringing people together to disconnect from their phones and reconnect through creative workshops, conversation, sauna and cold plunge experiences.
• Pilla Community · We host monthly sauna and cold plunge sessions with Pilla Community, creating a welcoming environment where men can build meaningful connections, improve their wellbeing and tackle loneliness through shared experiences, including free places for ex-offenders.
• We back Britain’s growing sauna culture · Host of the British Sauna Society’s 2024 Sauna Summit, sauna supplier to Slomo at King’s Cross’s annual Equanimity Festival and part of Brighton Sauna Festival.
• Beyond our venues · Official partner of the Blue Earth Summit 2026, one of Europe’s largest environmental gatherings. We’re delivering the Wellness Village with Dryrobe, Vivobarefoot and Icebreaker.

Building meaningful relationships beyond our venues.

We recognise that meaningful community engagement doesn’t happen by chance. It is built through trusted relationships, local partnerships and genuine participation.

To ensure our programmes reach the people who benefit most, we partner with Intent*, a purpose-driven community engagement agency specialising in strategic partnerships, hyper-local engagement and community-led campaigns. Together, we work to ensure our programmes are visible, accessible and shaped by the communities they are designed to serve.

Our partnership enables us to:

• Deliver targeted outreach into local communities.
• Build trusted relationships with grassroots organisations and community leaders.
• Engage local media and amplify community voices.
• Co-design programmes that reflect local needs and lived experience.
• Reach underserved communities through authentic partnerships rather than traditional marketing.
• Measure engagement and continuously improve our social impact.

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